The Brujita Veron and yogurt consumption

The other day I was watching TV and saw an ad where the Brujita Veron, the idol of the fans of Estudiantes de la Plata, was advocating the consumption of yogurt.

Is not the first time I see it, nor does the first advertisement for this product. Of course not just any yogurt, but the brand is paid to do, Yogurísimo, the famed dairy company La Serenisima. We are saying that if we use this yogurt, will be stronger and get tired less.

With messages like this, many have consumed yogurt daily. My mom is one of them. But now with the Brujita, but for many years. 

With slogans like "A yogurt every day" and "Feed your lust for life" have gained many adherents and addicted to a product which, after all, is supposed to be healthy. I prefer me addicted to yogurt than cigarette after all. I myself take my yogurt every day. Not if you feed my will to live, but I like it.

Right character

But this was not what motivated me to write, but my question on the election of the Brujita to promote yogurt. What does matter? Because is a health nut? Because play ball? Because is it famous? Because is Estudiantes de la Plata player? Because is it bare head?

May have believed that Veron would rise making sales of its yogurt. But beyond his skills as a player, I never liked this Brujita. It seems a nasty character. So I do not understand how he was chosen for this series of ads. Because there is no only one, but already several in which it appears. I never buy a food product promoted by the Brujita Veron. Maybe a pair of football booties, but not yogurt. I miss Pancho Ibanez! Back Pancho, we don't forgive you!   :)

And watch I did not believe that Brujita intentionally play bad against England in the 2002 World Cup and all that was said. Not even put into question his skills as a football player. I do not like, it's only that. And I guess that's why I think that no one should fit. Most likely I'm wrong, but I can not help. If I had my yogurt factory, Brujita to be the last person I think to promote it. It's what they call "a matter of skin."

With Yogurisimo there is Brujita for a while

So says the end of one advertisement he did for this yogurt, along with his father and his son. That son was the one who ran over a girl with ATV in Cariló in last year. What the hell was the child with a ATV!

But back to advertising, what does that mean? that if we take this yogurt will be eternal? your child will be player of Estudiantes de la Plata as he and his father? 

Whatever the interpretation, I still leaves the question of whether it was good choice for this player to promote the yogurt. Only managers of La Serenisima knows the answer. And after all this time still hiring the Brujita, they seem to do very well.

I will end here, because I go to the store to buy yogurt. Greetings!

Diego Arregui